


                                                      FOR IMMEDIATE RELEASE
                               Contacts: Ross M. Greenberg,  (212)-889-6431
                                         Marc Adler,         (201)-792-3954
                                         Greg Comeau,        (718)-849-2355


                  THE PROGRAMMER'S CO_OPERATIVE:                                
                By Programmers and For Programmers

 April  10,  1988 --- The Programmer's Co_operative,  dedicated to providing
 software  authors and developers with the unique services they  require  at
 the lowest prices it can arrange, is opening its doors to new members.

 Founders Marc Adler,  Greg Comeau, and Ross M. Greenberg are three software
 authors  who decided it was time to act to resolve problems they discovered
 all software authors faced.

 "Independent  software developers,  the one or two  person  operation,  are
 overwhelmed  by the costs of providing highly specialized services as  they
 need them.",  said President Ross M.  Greenberg.  "We share costs,  provide
 marketing  and  sales services,  bring volume discounts on advertising  and
 materials, and provide other services our members need."

 Few  software  authors  have expertise in the diverse  fields  required  to
 market  and  support a successful product,  according  to  co-founder  Marc
 Adler.  This  makes  it  difficult and expensive for a new  product  to  be
 introduced or even to appear on the market.

 "Just  producing  a single ad and placing it in a national publication  can
 cost individual developers more time, effort and money then they can afford
 to  spend.  We  offer each software author the benefit of  working  with  a
 larger  organization,  of  having  some  clout.",  Greg  Comeau  of  Comeau
 Computing pointed out.

 Members of The Programmer's Co_operative pay a $250 one-time initiation fee
 and  a small quarterly membership fee.   All Co_op members are entitled  to
 use  any Co_op services at 10% above Co_op cost.  Non-members may use Co_op
 services, as available, at 15-25% above Co_op cost.

 Among  the  services  the Co_op offers or plans to offer  to  its  members:
 volume  advertising  discounts  on  single  or  multiple  inserts,   volume
 discounts  on production and distribution materials,  and distribution  and
 fufillment services. The Co_op will also offer catalog sales, marketing and
 PR services,  documentation preparation and printing,  legal services,  and
 postal services such as mail forwarding and bulk rates.

 The  Co_op is now retaining a telemarketing organization to handle sales of
 products produced by Co_op members.  According to Greenberg this will allow
 the  developers to concentrate on the thing they do  best:  create  quality
 software.

 "For  the first time,  even the independent developer can have a chance  to
 succeed as we all band together. By programmers and for programmers. That's
 what the Co_op is all about, and why it's working.", Greenberg stated.

 For more information regarding The Programmer's Co_operative,  contact them
 at 594 Third Avenue, New York, New York, 10016
